Kickstarter consulting that actually launches campaigns
Multiple funded campaigns. Real lived experience. Practical help — no guru fluff. Agencies charge £8,000–£10,000 for the same work. I've done it many times myself.
Same work. A fraction of the price. Built for founders, not agency margins.
Official endorsement
Kickstarter runs a small, hand-picked programme of vetted creators who advise founders on how to launch successfully. I'm one of them — an official Kickstarter Expert Partner.
That means Kickstarter themselves reviewed my track record, my campaigns, and my advice — and put me on the list of consultants they'll send creators to. It's not a sticker you can buy. They chose who's on it.
If you'd rather not take my word for it, take theirs.
More on the Kickstarter Expert Partner programme →Working with founders in
🇺🇸US·🇪🇺EU·🇬🇧UK·🇦🇺Australia
Free · 2 minutes · No email required
Eight honest questions. An honest answer at the end. Half the founders who fill it in learn they should wait. The other half find out they're closer to ready than they thought.
Take the quizThe most affordable Kickstarter help on the market
I'm not trying to make friends in the industry. Agencies charge £8,000–£10,000+ just to guide you through your launch — and that's strategy and advice only, not them actually running the campaign for you. I charge a fraction of that for the same advisory work. And if you want it fully built and run? I'm the only one who'll actually do that — for £5,000.
Self-teach how-to (course / ebook)
60-min strategy call
Pre-launch landing page + email collection
Hero image / campaign design
Kickstarter page skeleton
Reward tier strategy + pricing
Campaign coaching + launch guidance (advisory)
Done-for-you build + launch
If you bought every self-serve product
You'd spend about £1,510 with me.
An agency would charge you £14,000+ for the same scope.
Excludes the £5,000 Done-for-You launch — priced separately, limited slots each month.
Founders — read this before you sign anything
The dirty secret of Kickstarter consulting is the percentage deal. Agency asks for 10–15% of whatever you raise. Raise £100k, you owe them £10–15k. Raise £500k, you owe them £50–75k.
Don't do it. Ever.
They didn't build your product. They didn't take the risk. They didn't put it in front of their audience. Most of them are repackaging public Kickstarter advice and skimming your hard work.
Here's the part they don't say out loud: the percentage they take isn't really a cut of the work they did — it's a cut of the backers Kickstarter itself sends you organically. Kickstarter's algorithm pushes funded projects to its huge built-in audience. Most of those backers find you because the platform put you in front of them. The agency just stands at the door and takes a tax.
I'll teach you everything they would — for a flat fee, paid once, kept on you. Whatever you raise, you keep. That's the whole point of crowdfunding in the first place.
Want the full ladder? Read the honest breakdown of Kickstarter consultant cost at every tier in 2026.
Agency prices above are real ranges I've seen quoted to founders I've helped. I'm not interested in protecting the industry margin — I'm interested in helping you launch.
Meet me
A quick intro — how I think about Kickstarter campaigns, and why founders come to me instead of the agencies.
Work with me
From a £49 ebook to a done-for-you launch. Agencies charge up to £14,000 for the same scope.
How to Launch a Kickstarter That Funds — the full playbook from my campaigns. Instant download.
Notify me when it lands60 minutes with me. Bring any campaign question — pricing, timing, page copy, launch strategy, pre-launch list, whatever. You leave knowing exactly where you stand, what to do next, and what is realistically achievable. So far, nobody has said it wasn't worth the money.
Book a callEverything you need to know to launch — at your own pace. Lifetime access.
Notify me when it landsEnd-to-end: pre-launch, the live campaign, and post-campaign logistics and fulfilment. Weekly calls, copy review, ad strategy, launch-day support — and I stay with you through shipping and backer fulfilment too.
Get startedI write the script and creative-direct. I work with the best videographers in the business — they film and edit, bringing your product story to life. The video at the top of your page is what sells; this one will.
Production handled by my vetted videographer partners.
Get startedI build the campaign and run it for you. Page copy, reward tiers, video script, emails, launch-day push. No agency offers this — they take a percentage of your raise instead.
Excludes video production (£3,000 — see Campaign Video Build above) and Meta paid ads (via my partner — see below).
Get startedHow it works
No mystery, no long sales process. Same shape for every engagement.
Once you're booked, we jump on a call to dig into the project — what you're building, where you are, what you need. No qualifying chat. If you've paid, we're working.
Depending on the tier you picked. Coaching means weekly calls and reviews. Done-for-You means I build the page, write the emails and run the campaign. You stay involved as much or as little as you want.
Campaign goes live with a pre-launch list ready to back it. I stay with you through the live phase and — for coaching tiers — into post-campaign fulfilment. No vanishing once the cash lands.
Add-ons
Bite-sized deliverables. Pay, brief me, I build it. Most delivered within 48–72 hours.
Email collection page
A clean, conversion-tested pre-launch page so you can build your list before you go live.
Order nowPrivate page for your top backers
A separate page for VIP backers — early access, exclusive tiers, special pricing. Reward your most loyal supporters and pull in pre-orders before launch.
Order nowFull campaign page structure
I write the bones of your campaign page — story flow, headers, sections — so you just fill in the detail.
Order nowPricing + structure for all tiers
I build a full reward ladder that actually converts. Anchored, priced, named. Plug it into your campaign.
Order nowCampaign hero visual
The image at the top of your campaign page does 50% of the selling. I design one that stops the scroll.
Order nowVisual breakdown for each tier
A clean, scannable graphic that shows exactly what each reward tier includes. Stops backers second-guessing and pushes them up the ladder.
Order nowPress + backer reviews, designed
A campaign-page visual that pulls your best reviews, press mentions and backer quotes into one trust-building graphic.
Order nowWord-for-word script for your hero video
The video at the top of your page does most of the heavy lifting. I write the script — opening hook, product story, ask — so your edit team just needs to film it.
Order nowPre-launch + launch + mid-campaign
A done-for-you email sequence to the list you built. Pre-launch warm-up, launch-day push, mid-campaign nudge — written to convert subscribers into backers.
Order now
About
I'm Adam Webb. British founder. I've personally launched and helped launch 30+ Kickstarter campaigns, raising more than £3M in total. Every one funded.
Right now I'm running Lifelong Reefill, a bathroom-essentials Kickstarter going live March 2027. I work on real campaigns every week — not theory, not last year's playbook. Lived experience.
Most consulting comes from people who launched one campaign and built a course about it. I've launched many. Different categories, different price points, different mechanics. I've made every mistake there is, and I'll save you from each of them.
Reply to any email and it comes straight to me — there's no team filtering it.
Projects
A small selection across three categories. I've helped many more than I can show here.
Every campaign here earned Kickstarter's Projects We Love badge.
My next campaign. Refillable hand soap, body wash and shampoo, made from 100% ocean-bound recycled plastic. March 2027 launch. Still got my foot in the door — every consulting client gets a real-time look at how I build, market and fund my own campaigns.
Follow on Kickstarter →My own campaigns
Solo founder. Solo build. Solo launch.
Reinventing eyewear protection — my first solo Kickstarter. 3,834% funded.
1,741 backers
View on Kickstarter →
The original refillable, plastic-free deodorant applicator. The most-funded deodorant campaign in Kickstarter history.
3,406 backers
View on Kickstarter →
Second-generation refillable deodorant. Built from 100% ocean-bound recycled plastic.
700+ backers
View on Kickstarter →Founders I've helped as a consultant
Just three examples — I've helped many more founders fund their campaigns. Theirs to own. Mine to advise.
by Harakka Studio
Action RPG that hit its funding goal in 21 hours. Earned a Kickstarter Projects We Love badge.
2,882 backers
View on Kickstarter →
by Oddball Studios
A drum machine you bounce, throw and tap to make beats. 615% funded.
2,254 backers
View on Kickstarter →
by Tripulse Sportswear
Plastic-free activewear in eucalyptus fabric. 242% funded.
140+ backers
View on Kickstarter →Previous company — Flyte
From my time at Flyte. Each one funded into six figures.
A clock that floats above its base. Funded in under 7 hours.
1,517 backers
View on Kickstarter →
A levitating planter. Magnetic geodesic pot suspended in mid-air.
1,203 backers
View on Kickstarter →
A radically simple LED bulb. Designed to last decades.
1,193 backers
View on Kickstarter →These are 9 of many. Every consulting client gets full access to the wider portfolio plus the inside story on what worked, what didn't, and what I'd do differently.
Projects We Love
"Projects We Love" is Kickstarter's hand-picked editorial spotlight. Curated by Kickstarter's own team. There's no formula — they pick what they think is genuinely interesting, well-presented, and likely to deliver.
Getting picked is a serious shortcut. It puts your campaign in front of millions of Kickstarter's engaged backers, gives you an official badge, and signals quality to anyone visiting your page. Most campaigns never get it. Mine do.
100% success rate
Every Kickstarter campaign I've launched has earned the Projects We Love badge.
I'll teach you how to position your campaign so Kickstarter's editors notice it. It's not luck — it's a checklist. I know the checklist.
Who I work with
I help founders chasing huge numbers and founders just trying to fund their first small batch. Both are wins. Same care either way.
Big ambitions
Press, charts, sell-outs, the lot. We'll plan for it like we mean it — page strategy, reward ladder, launch-day push, the works.
Small launches
£5,000, £10,000, whatever pays for the production run. Same toolkit, same honesty. A small funded launch is still a launch — and it's how every big brand started.
Anywhere in the world
I work with founders across all the major Kickstarter markets. Calls happen on Zoom, time zones flex around you. Kickstarter doesn't care where you launch from — neither do I.
The size of the number isn't the point. Your product getting made — that's the point.
What founders say
"Adam really helped us navigate the Kickstarter landscape from page creation to marketing and fulfilment. As Kickstarter first-timers it was great to have someone experienced on-hand who could help us dodge the pitfalls and point us in the right direction."
"Adam gave me great guidance and knowledge about the Kickstarter and crowdfunding landscape. He has a deep understanding from beginning to end and was happy to support throughout the entire campaign. For people who need a helping hand and a push in the right direction, definitely give him a call."
More testimonials being collected from recent campaigns.
FAQ
Honest answers — no upsells, no guru talk.
Kickstarter is all-or-nothing — if you don't hit your goal, nobody pays a penny and nothing ships. I help you set a goal you'll fund in the first few hours, not one you're sweating about on day 25. We work backwards from a number we're confident in, then build a pre-launch list big enough to make it look easy.
Six to twelve weeks is normal. The hard part is building the email list before launch — most campaigns that flop did three weeks of pre-launch and wonder why launch day was quiet. If you're in a rush, I'll tell you honestly whether the timing makes sense.
You need a working prototype and good photos. You don't need finished manufacturing — most successful campaigns launch with a beta-stage product and use the funds to do the production run. That's the whole point of crowdfunding.
Because it's not my campaign. Most of the backers a campaign gets come from Kickstarter's own audience, not the consultant's. Charging a percentage is a tax on traffic the platform sent you. Flat fee, paid once — the rest is yours.
Yes — that's the point of the add-ons. Pay for the bit you can't do yourself (landing page, reward tiers, hero image, video script) and I'll deliver it. Most are done in 48–72 hours.
Most of them. I've done bathroom care, eyewear, music gear, sustainable fashion, action RPGs, levitating furniture. The mechanics of a good campaign translate well across categories. Food and supplements are the only ones I'd point you elsewhere for — different regulations.
No, and anyone who does is lying — Kickstarter's editors pick it, not the consultant. What I can do is hit every box they're looking for. Every campaign I've launched myself has earned the badge. That's the closest you can get to a guarantee without making one up.
Ebook and video course: 14 days, no questions. Coaching and done-for-you: once we've started building, the work is done — so no refund on time already spent. If it really isn't a fit, I'd rather know in the first week so we can stop before it gets expensive.
Yes. Most of my consulting clients are outside the UK. Calls happen on Zoom — I work European hours mostly, but I'm flexible on timing for a one-off call.
Strategy calls within a week. Coaching programmes — usually within two weeks, depending on capacity. Done-for-You launches: I only take a few a month, so message me about slot availability.
Two ways in. Start small with a £60 strategy call to scope the work — or go straight to Done-for-You and I'll build the whole thing.
Reply to any email and it comes straight to me. No team, no funnel.
Meta paid ads
I don't run Meta ads myself. It's a full discipline of its own, and doing it badly burns money you can't afford to burn.
Instead, I work with a vetted Meta ads partner who runs paid campaigns specifically for Kickstarter — pre-launch list-building, launch-day push, mid-campaign retargeting. They only do this. They know what works.
Whether you're working with me or not, I'm happy to plug you in directly. No markup, no kickback. Just a good intro.
