Adam Webb.

For sixth forms, FE colleges & secondary schools

Show your students what it looks like to actually launch something real.

A masterclass for 14-18 year olds. How founders start, how they prototype cheap, and how they get their first customers. Delivered by an official Kickstarter Expert Partner who's actually done it, not a careers video.

Perfect for Enterprise Weeks, off-timetable days, sixth-form careers events, BTEC business modules.

Why students actually pay attention

Real, not theory

Founder in the room, not a textbook

Every example comes from a campaign that actually ran. Real numbers, real mistakes, real moments where things worked or didn't. Students recognise the difference between someone who's done it and someone who's read about it.

Kickstarter-vetted

Official Kickstarter Expert Partner

One of a small, hand-picked list Kickstarter itself vouches for. Not a self-awarded badge. Great signal for a careers programme or an enterprise week guest.

Interactive

Live teardown + pitch exercise

Not a passive lecture. Students see a real Kickstarter page torn apart in real time and then run a quick pitch exercise of their own. They leave the room having actually done something.

Career-relevant

Founder path is a real career

Careers programmes often skip "start your own thing" as an option. Students who see a working founder up close realise it's not mythical. Some of them go on to actually try.

What the session covers

The teen-friendly version of Adam's founder curriculum. Front-loaded on inspiration and the "how do people actually start" question. Skips the deep tactical bits reserved for the university-level masterclass.

Block 1

How founders find product ideas worth building

Where do good product ideas actually come from? Almost never a lightning bolt. Almost always a problem the founder personally lived with. Real examples of ideas born from frustration and how students can spot their own.

Block 2

Prototype cheap, learn fast

You don't need a factory to test an idea. Paper prototypes, 3D printing, laser cutting, and 100-unit small batches. What "minimum viable product" actually means when you're 16 with no money.

Block 3

Live Kickstarter page teardown

A real, live Kickstarter campaign pulled apart in front of the room. What's working, what isn't, why backers pledge. Way more useful than a slide about "marketing fundamentals".

Block 4

Pitch exercise + Q&A

Students pair up and pitch a product idea in the room. Adam gives honest feedback on the strongest few. Then open Q&A on anything they want to ask a working founder.

Formats and fees

Fees quoted in GBP. Travel and accommodation reimbursed at cost for on-site sessions. State schools with tight budgets — consider booking me via Speakers for Schools or Careers & Enterprise Company for occasional reduced-fee slots.

Online

Inspirational session (90 min)

£500

  • · 90-minute session over video call
  • · Blocks 1 & 3 (ideas + teardown)
  • · Live Q&A
  • · Slides shared afterwards
  • · Great fit for a form period or careers slot
Book online

On-site

Half-day workshop

£1,200

  • · Three to four hours on-site
  • · Blocks 1, 2 & 3 covered
  • · Live pitch exercise
  • · Cohort Q&A
  • · Travel & accommodation extra
Book half-day

Best for Enterprise Week

On-site

Full-day masterclass

£2,000

  • · All four blocks covered in depth
  • · Six to seven hours on-site
  • · Extended pitch + prototyping exercises
  • · Two Q&A sessions
  • · Travel & accommodation extra
Book full-day

Enterprise Week keynote + workshop combos available for the same day at a bundle rate. Email for a quote.

How booking works

  1. 1
    Email Adam at adam@adamwebb.pro with the date, format, year group and cohort size.
  2. 2
    Adam sends a written quote within two working days. Fee in GBP, plus any travel/accommodation estimate for on-site sessions.
  3. 3
    School issues a PO or written confirmation. Adam raises an invoice on delivery, payable via BACS to a UK bank account.
  4. 4
    15-minute prep call with the head of enterprise / careers a week before the session to fit examples to your cohort.
  5. 5
    Session delivered. Slides sent to the enterprise/careers lead afterwards for the cohort to keep.

Frequently asked questions

Who is this masterclass for?+

Sixth-form colleges, FE colleges, independent schools, University Technical Colleges (UTCs), and studio schools running enterprise, business studies, product design, BTEC or A-level programmes. Aimed at 14-18 year old students who are curious about starting things, making things, and how founders actually launch products.

What will students actually get from it?+

The inspirational part — how founders start companies from nothing — plus the practical basics of validating an idea and building a cheap prototype. Adam shares real examples from his own campaigns and clients, walks through a live Kickstarter page teardown, and runs a quick pitch exercise in the room. No jargon, no textbook stuff, no PowerPoint-heavy corporate speak.

How is this different from your university masterclass?+

Universities get all four modules (ideate, prototype, launch, raise money) in depth. Schools get the front two modules (ideate + prototype) plus a live Kickstarter teardown, framed as inspiration and career awareness rather than tactical launch training. Students without a company yet don't need the ad-strategy or reward-tier deep dive — they need the story of how it actually happens.

How do schools book you?+

Email Adam with the date, format, cohort size, and year group. He'll come back with a written quote within two working days. Schools typically pay via purchase order or BACS on invoice. Fees are exclusive of travel and accommodation for on-site sessions.

Do you cover state schools?+

Yes. State schools with tight budgets, do consider signing me up through Speakers for Schools (Sir Robert Peston's charity) or the Careers & Enterprise Company — those platforms match speakers to state schools and I'm happy to do occasional pro-bono or reduced-fee sessions through them. For paid direct bookings, the fees on this page apply to all schools regardless of type.

What about Enterprise Weeks or off-timetable days?+

Perfect fit. Enterprise Weeks (usually one a year, often in November) are exactly when schools want an outside practitioner. I can do a keynote + workshop combo on the same day for those slots. Book early — enterprise-week speaker slots go fast, usually filled 3-4 months ahead.

Want to book a session?

Email Adam directly. He replies personally, usually within a day.

Email adam@adamwebb.pro

Prefer a form? Use the contact page instead.