The blog
Notes from launching campaigns and advising other founders doing the same. Written by me, an actual person — not a marketing team, not an SEO mill.
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A Kickstarter video on a budget doesn't have to look cheap. Honest breakdown of what £500, £2k and £5k actually get you, and what to skip.
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Honest ranges for a Meta ads budget for Kickstarter, split by pre-launch, launch day, and mid-campaign. Where founders overspend, and when ads stop working.
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A tactical, hour-by-hour play for your Kickstarter launch day and the 48 hours that follow. What to send, what to post, and what to ignore.
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Projects We Love is hand-picked by Kickstarter's editors, not an algorithm. Here's what actually earns the badge and how to stack the odds without buying into the mythology.
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Crowdfunding for hardware in the UK isn't broken post-Brexit, but VAT, IOSS, GBP payouts and the new EU €3 duty all matter. Here's what actually changes.
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Kickstarter reward tier pricing without the guesswork. When super-early, early-bird and standard tiers help, when they cannibalise, and how many spots to open.
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The exact numbers on Kickstarter fees vs Indiegogo fees in 2026. Platform fees, payment processing, InDemand rates, and what a £10k, £30k and £100k raise actually costs on each.
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I ran Indiegogo InDemand (now Late Pledge) for my own Kickstarter and raised £15k. Here's why it worked then, why it doesn't now, and what to do instead.
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Kickstarter vs Indiegogo statistics for 2026, sourced. Total raised, monthly traffic, backer counts, success rates by category, and what changed after the Gamefound acquisition.
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Honest working numbers on kickstarter pre-launch email list size. What it takes to hit £10k, £30k, £100k or £250k, plus why quality beats quantity.
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A Kickstarter video that converts isn't 3 minutes long, doesn't open with your logo, and works with the sound off. Here's what actually pulls pledges.
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Honest math on whether a kickstarter agency retainer earns its fee. Free break-even calculator shows exactly how many backers you need to cover £8k + 15%.
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Kickstarter reward pricing decoded. Why 4x to 6x COGS is the honest range, how to set your tiers, and why underpricing kills you across every future channel.
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The 3x ROAS rule is a myth. Here's the honest break-even ROAS formula for Kickstarter ads, plus realistic targets by campaign stage, with a free calculator.
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A raise of £30,000 doesn't land £30,000 in your bank. Here's the honest breakdown of Kickstarter fees for UK creators in 2026, with a free calculator.
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The 30 expensive Kickstarter mistakes founders keep making, from underpricing rewards to going silent post-funding. Blunt lessons from an Expert Partner.
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Kickstarter vs Indiegogo in 2026, compared without the fence-sitting. Fees, audience, funding models, InDemand, and which one actually fits your launch.
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Honest breakdown of Kickstarter consultant vs agency. When a solo expert wins, when an agency genuinely earns its fee, and how to pick without wasting money.
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An honest Kickstarter pre-launch timeline. 12 weeks, one deliverable per week, and the bits most founders skip until it's too late. British founder view.
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How to launch a Kickstarter in the UK: VAT on rewards, GBP payouts, IOSS, post-Brexit shipping, Companies House and the time-zone quirks nobody warns you about.
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An honest explainer of what a Kickstarter Expert Partner actually is, how the badge is awarded, and why it's the cleanest filter for founders picking a crowdfunding consultant.
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An honest breakdown of Kickstarter consultant cost in 2026, from £49 ebooks to £10,000 agencies, and why a percentage of your raise is the worst deal on the table.
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Reading is one thing. Launching is another. Start with a £60 strategy call — I'll tell you honestly whether your idea is ready.
