145 tasks across fourteen workstreams. Not a summary, and not the ten obvious ones — the whole list, grouped by who does the work and what it waits on, because the prototype, the video and the list build are three different jobs running at the same time.
Why this exists
Launch day is about five per cent of the work. The other ninety-five — building the list, testing the creative, writing the page, filming the video, getting shipping quoted — happens in the months before anyone knows there is going to be a campaign at all. And it does not stop when the campaign funds; fulfilment is where a good number of them come apart.
Campaigns rarely fail on the part the founder was concentrating on. They fail on the thing nobody was holding: the safety testing that took nine weeks, the shipping quote that arrived after the reward tiers were already published, the coming-soon page that went up three weeks before launch with nothing to put on it.
Everybody knows they need a list of what to do. Almost nobody has one that is complete.
What you get
All 145 of them, across fourteen streams, prototype through to backer fulfilment. The tasks that sink launches are the ones nobody thought to write down.
Not a one-line title you have to interpret. Each says what to do, why it matters, when it normally has to happen and what breaks if you skip it. That is most of the value.
Designer, videographer, copywriter, marketer, you. Each stream is a job one person can own, so you hand over a whole block instead of forwarding tasks one at a time.
Tick as you go, close the tab, come back in three weeks — your progress is still there, with a bar per stream and one across the top. It prints cleanly too.
What is in it
No gate on the contents — you can see exactly what you are buying before you buy it. What you are paying for is the 145 tasks underneath these headings, and the explanation attached to every one of them.
Day one. Longest lead time and the critical path
As soon as the prototype is real enough to describe
Skeleton and coming-soon approval as early as you can
Once a prototype exists. The biggest single block of work
Long lead time — start early
Before any ad spend
Start drafting early — the biggest write of the project
About eight weeks out — a fixed experiment
After validation, before you commit
The long middle of the pre-launch
Once pricing and shipping are known
Before rewards can be priced
Six to eight weeks out, if your category has any
Launch week, and everything after it
Straight about it
It is not personalised and it does not have your dates on it. It is the same complete list for everyone, and you set your own dates against it. Each stream says when it normally starts and what it waits on, which is the part that actually decides your order of work — but the calendar stays yours.
It is not a substitute for someone looking at your particular campaign. If you want your date worked backwards from, your numbers checked, and someone on the other end of it every week, that is the coaching programme — and this is included in it.
Already included
If we are working together end-to-end, this is where we start — it is the spine of the whole launch, and we work through it together with me on the other end of it.
The £750 includes this checklist, your launching-soon page, your VIP page and your referral page — that is £299 of it before we have had a single call. On top: weekly calls, copy review, ad strategy, launch-day support, and I stay with you through shipping and backer fulfilment. If you are buying this and the pages separately, you are most of the way there already.
See the coaching programmeNo — and I would rather say so on this page than after you have paid. It is one complete checklist covering everything from prototype to fulfilment, grouped by who does the work and what it waits on rather than by calendar week. You set your own dates against it. If you want the whole thing planned around your date with me on the other end of it, that is the coaching programme.
Because a launch does not run in a line. The prototype, the video and the list build all happen at the same time, owned by different people, waiting on different things. Sorting the tasks into weeks makes that look tidier than it is and hides what is actually blocking what. Every stream tells you when it normally starts and what it depends on, which is the part that matters.
A page at its own link with all 145 tasks on it. Each one says what to do, why it matters, when it has to happen and what breaks if you skip it — the explanation is most of the value, not the title. You tick things off, your progress saves in your browser, and each stream shows how far through it you are.
No. It is a page you work from, because a PDF you cannot tick gets filed and forgotten. It prints cleanly if you would rather work on paper.
That is what the grouping is for. Stream 04 is the whole photography and graphics job — send it to your designer. Stream 05 is the video. Stream 07 is the campaign page copy. Stream 09 is the only one marked not delegable, because deciding whether to go ahead is yours.
No. Earlier is better. The list starts at the prototype, and a good part of it is the pre-work — tooling quotes, safety testing, shipping rates — that people usually discover far too late.
That is the honest question, and it is the reason the list exists. The things that sink campaigns are almost never on the founder's own list.
£99 on its own — or free with the £750 coaching programme.
Get the checklist · £99