Practical, opinionated writing on Kickstarter, Indiegogo, and crowdfunding launches from an official Kickstarter Expert Partner.https://adamwebb.pro/en-gbhttps://adamwebb.pro/blog/kickstarter-video-on-a-budget/https://adamwebb.pro/blog/kickstarter-video-on-a-budget/A Kickstarter video on a budget doesn't have to look cheap. Honest breakdown of what £500, £2k and £5k actually get you, and what to skip.Tue, 21 Jul 2026 00:00:00 GMTkickstarterkickstarter videocampaign videovideo budgetvideo productionhttps://adamwebb.pro/blog/meta-ads-budget-for-kickstarter/https://adamwebb.pro/blog/meta-ads-budget-for-kickstarter/Honest ranges for a Meta ads budget for Kickstarter, split by pre-launch, launch day, and mid-campaign. Where founders overspend, and when ads stop working.Mon, 20 Jul 2026 00:00:00 GMTkickstarterkickstartermeta adsfacebook adsbudgetpre-launchhttps://adamwebb.pro/blog/kickstarter-launch-day-first-48-hours/https://adamwebb.pro/blog/kickstarter-launch-day-first-48-hours/A tactical, hour-by-hour play for your Kickstarter launch day and the 48 hours that follow. What to send, what to post, and what to ignore.Sun, 19 Jul 2026 00:00:00 GMTkickstarterkickstarterlaunch daycampaign strategypre-launchhttps://adamwebb.pro/blog/projects-we-love-how-its-picked/https://adamwebb.pro/blog/projects-we-love-how-its-picked/Projects We Love is hand-picked by Kickstarter's editors, not an algorithm. Here's what actually earns the badge and how to stack the odds without buying into the mythology.Sat, 18 Jul 2026 00:00:00 GMTkickstarterprojects we lovekickstarter featuredcampaign strategyeditorialhttps://adamwebb.pro/blog/crowdfunding-hardware-uk-brexit/https://adamwebb.pro/blog/crowdfunding-hardware-uk-brexit/Crowdfunding for hardware in the UK isn't broken post-Brexit, but VAT, IOSS, GBP payouts and the new EU €3 duty all matter. Here's what actually changes.Fri, 17 Jul 2026 00:00:00 GMTcrowdfundingukbrexitvathardwareiosshttps://adamwebb.pro/blog/kickstarter-reward-tier-pricing/https://adamwebb.pro/blog/kickstarter-reward-tier-pricing/Kickstarter reward tier pricing without the guesswork. When super-early, early-bird and standard tiers help, when they cannibalise, and how many spots to open.Thu, 16 Jul 2026 00:00:00 GMTkickstarterkickstarter reward tierskickstarter pricingearly bird pricingcampaign strategyhttps://adamwebb.pro/blog/kickstarter-fees-vs-indiegogo-fees/https://adamwebb.pro/blog/kickstarter-fees-vs-indiegogo-fees/The exact numbers on Kickstarter fees vs Indiegogo fees in 2026. Platform fees, payment processing, InDemand rates, and what a £10k, £30k and £100k raise actually costs on each.Wed, 15 Jul 2026 00:00:00 GMTcrowdfundingkickstarter feesindiegogo feescrowdfunding feesplatform comparisonbudgetinghttps://adamwebb.pro/blog/indiegogo-indemand-late-pledge-worth-it/https://adamwebb.pro/blog/indiegogo-indemand-late-pledge-worth-it/I ran Indiegogo InDemand (now Late Pledge) for my own Kickstarter and raised £15k. Here's why it worked then, why it doesn't now, and what to do instead.Tue, 14 Jul 2026 00:00:00 GMTindiegogoindiegogoindemandlate pledgepost-campaignkickstarterhttps://adamwebb.pro/blog/kickstarter-vs-indiegogo-by-the-numbers/https://adamwebb.pro/blog/kickstarter-vs-indiegogo-by-the-numbers/Kickstarter vs Indiegogo statistics for 2026, sourced. Total raised, monthly traffic, backer counts, success rates by category, and what changed after the Gamefound acquisition.Tue, 14 Jul 2026 00:00:00 GMTcrowdfundingkickstarterindiegogostatisticsgamefoundplatform comparisonhttps://adamwebb.pro/blog/kickstarter-pre-launch-email-list-size/https://adamwebb.pro/blog/kickstarter-pre-launch-email-list-size/Honest working numbers on kickstarter pre-launch email list size. What it takes to hit £10k, £30k, £100k or £250k, plus why quality beats quantity.Mon, 13 Jul 2026 00:00:00 GMTkickstarterpre-launchemail listkickstarter strategyhttps://adamwebb.pro/blog/kickstarter-video-that-converts/https://adamwebb.pro/blog/kickstarter-video-that-converts/A Kickstarter video that converts isn't 3 minutes long, doesn't open with your logo, and works with the sound off. Here's what actually pulls pledges.Sat, 11 Jul 2026 00:00:00 GMTkickstarterkickstarter videocampaign videovideo productionconversionhttps://adamwebb.pro/blog/kickstarter-agency-break-even-calculator/https://adamwebb.pro/blog/kickstarter-agency-break-even-calculator/Honest math on whether a kickstarter agency retainer earns its fee. Free break-even calculator shows exactly how many backers you need to cover £8k + 15%.Fri, 10 Jul 2026 00:00:00 GMTkickstarterkickstarter agencykickstarter marketing agencykickstarter calculatorbreak-even mathcrowdfunding costshttps://adamwebb.pro/blog/kickstarter-reward-pricing-explained-with-calculator/https://adamwebb.pro/blog/kickstarter-reward-pricing-explained-with-calculator/Kickstarter reward pricing decoded. Why 4x to 6x COGS is the honest range, how to set your tiers, and why underpricing kills you across every future channel.Thu, 09 Jul 2026 00:00:00 GMTkickstarterkickstarter pricingkickstarter reward tiersproduct pricingcrowdfunding marginshttps://adamwebb.pro/blog/kickstarter-roas-explained-with-calculator/https://adamwebb.pro/blog/kickstarter-roas-explained-with-calculator/The 3x ROAS rule is a myth. Here's the honest break-even ROAS formula for Kickstarter ads, plus realistic targets by campaign stage, with a free calculator.Wed, 08 Jul 2026 00:00:00 GMTkickstarterkickstarter roaskickstarter adsbreak-even roascrowdfunding advertisinghttps://adamwebb.pro/blog/kickstarter-fees-explained-with-calculator/https://adamwebb.pro/blog/kickstarter-fees-explained-with-calculator/A raise of £30,000 doesn't land £30,000 in your bank. Here's the honest breakdown of Kickstarter fees for UK creators in 2026, with a free calculator.Tue, 07 Jul 2026 00:00:00 GMTkickstarterkickstarter feeskickstarter calculatorcrowdfunding feesbudgetinghttps://adamwebb.pro/blog/30-expensive-kickstarter-mistakes/https://adamwebb.pro/blog/30-expensive-kickstarter-mistakes/The 30 expensive Kickstarter mistakes founders keep making, from underpricing rewards to going silent post-funding. Blunt lessons from an Expert Partner.Mon, 06 Jul 2026 00:00:00 GMTkickstarterkickstarter mistakescrowdfunding strategycampaign launchpre-launchfulfilmenthttps://adamwebb.pro/blog/kickstarter-vs-indiegogo-2026/https://adamwebb.pro/blog/kickstarter-vs-indiegogo-2026/Kickstarter vs Indiegogo in 2026, compared without the fence-sitting. Fees, audience, funding models, InDemand, and which one actually fits your launch.Sun, 05 Jul 2026 00:00:00 GMTcrowdfundingkickstarterindiegogoplatform comparisoncrowdfundinghttps://adamwebb.pro/blog/kickstarter-consultant-vs-agency/https://adamwebb.pro/blog/kickstarter-consultant-vs-agency/Honest breakdown of Kickstarter consultant vs agency. When a solo expert wins, when an agency genuinely earns its fee, and how to pick without wasting money.Sat, 04 Jul 2026 00:00:00 GMTkickstarterkickstarterhiringbudgethttps://adamwebb.pro/blog/kickstarter-pre-launch-timeline-12-weeks/https://adamwebb.pro/blog/kickstarter-pre-launch-timeline-12-weeks/An honest Kickstarter pre-launch timeline. 12 weeks, one deliverable per week, and the bits most founders skip until it's too late. British founder view.Fri, 03 Jul 2026 00:00:00 GMTkickstarterpre-launchkickstarter strategylaunch checklisthttps://adamwebb.pro/blog/how-to-launch-kickstarter-in-uk/https://adamwebb.pro/blog/how-to-launch-kickstarter-in-uk/How to launch a Kickstarter in the UK: VAT on rewards, GBP payouts, IOSS, post-Brexit shipping, Companies House and the time-zone quirks nobody warns you about.Thu, 02 Jul 2026 00:00:00 GMTkickstarteruk kickstartervatpost-brexit shippinghttps://adamwebb.pro/blog/what-is-kickstarter-expert-partner/https://adamwebb.pro/blog/what-is-kickstarter-expert-partner/An honest explainer of what a Kickstarter Expert Partner actually is, how the badge is awarded, and why it's the cleanest filter for founders picking a crowdfunding consultant.Wed, 01 Jul 2026 00:00:00 GMTkickstarterkickstarterconsultingpartner-programukhttps://adamwebb.pro/blog/kickstarter-consultant-cost-2026/https://adamwebb.pro/blog/kickstarter-consultant-cost-2026/An honest breakdown of Kickstarter consultant cost in 2026, from £49 ebooks to £10,000 agencies, and why a percentage of your raise is the worst deal on the table.Tue, 30 Jun 2026 00:00:00 GMTkickstarterpricingconsultingagenciesuk