Free, no sign-up
Ten calculators and checks covering the decisions that actually sink campaigns — what to charge, what you keep, how big a goal you can clear, and whether the money you are about to spend is worth spending. No email required for any of them.
Not sure where to start? This walks through all ten in order, with a worked example running a £50,000 target through the lot.
Work out whether Kickstarter is the right route, and whether the thing you want to make is even allowed on it.
Should I launch on Kickstarter at all?
A short diagnostic on whether crowdfunding suits your product, or whether you would be better off elsewhere.
Is my product allowed on the platform?
Twenty questions on what Kickstarter permits and prohibits, built from their actual rules rather than folklore.
How far off am I, really?
25 questions covering prototype, manufacturing, audience and page. Saves your score so you can retake it and see the movement.
What to charge, what actually reaches your bank, and how big a goal you can genuinely clear.
What should I charge?
Build a price from your unit cost, margin and the discount you plan to offer backers, instead of guessing and hoping.
What do I actually keep?
Platform fee, payment processing and the gap between what you raise and what lands. Also tells you how many backers you need.
How many backers do I need?
Start with what you want to raise and step through it: backers needed, the list size behind them, and what you keep after fees.
Can my list clear the goal?
Works backwards from your goal to the size of pre-launch list it needs, because day one should be all of it, not a third of it.
The arithmetic that decides whether advertising and paid promotion are worth doing at all.
What does a backer cost me?
Your break-even ROAS — the return you need just to stop losing money — plus a forecast of backers and profit at your target.
Is this promotion worth it?
Somebody offers a flat fee plus a cut of every sale to email their list. Work out how many sales that has to produce before it breaks even.
Who should I trust with this?
An honest look at the main crowdfunding agencies, what they charge, and who each one actually suits.
Most of the expensive mistakes on Kickstarter are arithmetic mistakes made early — a price that never had room for shipping, a goal nobody could clear on day one, an advert running below break-even for a fortnight. None of that needs a consultant to spot. It needs ten minutes and the right sum.
So these are the same tools I open in client calls, with no sign-up and no email capture. If you work through them and the numbers hold up, you probably do not need me. If they do not, at least you found out before you spent anything.
They are free to use in teaching and nothing here asks students for an email address, so a whole room can work through them at once. I teach crowdfunding at university level and these are the tools I put in front of students.
