Adam Webb.Pre-order £199

Pre-order · Lessons dropping weekly

The Honest Kickstarter Course.

64 video lessons. 7 modules. Every stage of a Kickstarter launch — including the 10 fulfilment lessons no other course teaches.

By the British Kickstarter consultant who's launched three campaigns himself (£500k+ raised) and consulted on 30+ more (£3M+ raised). Currently filming while mid-prep on his fourth. No agency fluff, no guru theatre.

£199
£249
Early access · save £50

Instant access to filmed lessons + every new lesson as it drops. Lifetime access. 14-day refund.

Buy now — £199

3 lessons available now. 61 more land over the next 3 weeks. Price rises to £249 when the full course is live.

Adam Webb
Module 1 · Lesson 1

Now playing

Is Kickstarter actually right for you?

4:22 / 12:40
64 Lessons
64

Video lessons

7

Modules end-to-end

~7 hrs

Structured content

Lifetime access + updates

What's inside

7 modules · 65 lessons · every stage of a launch.

Click any module below to see the full lesson list.

1

Module 1 — Foundations — is Kickstarter actually right for you?

7 lessons · ~55 min

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  1. 01Is Kickstarter actually right for you?
  2. 02What "success" actually looks like
  3. 03The real cost of a campaign
  4. 04Anatomy of the 30-day sprint
  5. 05The 5 failure modes I see most often
  6. 06Who can launch a Kickstarter?
  7. 076 months. Not 6 weeks.
2

Module 2 — Product + positioning — is your product Kickstarter-shaped?

9 lessons · ~70 min

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  1. 01Product-market fit for crowdfunding
  2. 02Product teardown — spot the opportunity
  3. 03Category research
  4. 04Prototype vs render — the render trap
  5. 05Prototyping — making one yourself
  6. 06Cheap validation — £100 to know
  7. 07AOV maths — reverse-engineer your target
  8. 08Setting a fundable goal
  9. 09The two-number goal strategy
3

Module 3 — Pre-launch + traffic — the £10k agency trick

10 lessons · ~80 min

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  1. 01The reservation funnel — why it works
  2. 02Build the reservation funnel yourself
  3. 03Landing page essentials
  4. 04The KS pre-launch page — free followers
  5. 05Meta ads — £500 vs £5k
  6. 06Building an email list from zero
  7. 07Organic backers from your network
  8. 08The VIP list
  9. 09Should YOU do your own Meta ads?
  10. 10The final 2 weeks before launch
4

Module 4 — The campaign page — a full platform walkthrough

15 lessons · ~2 hrs · Biggest confidence anchor

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  1. 01Account setup + creator profile
  2. 02Page structure overview
  3. 03Writing the story
  4. 04Photography for the page
  5. 05Reward tiers
  6. 06Add-ons — the 30% nobody talks about
  7. 07Add-ons — the €1 → €10 sourcing framework
  8. 08Stretch goals
  9. 09The launch video
  10. 10Platform walkthrough — Story tab
  11. 11Platform walkthrough — Rewards tab
  12. 12Platform walkthrough — People + Collaborators
  13. 13Platform walkthrough — Promotion + Launch
  14. 14Real photos vs AI-generated
  15. 15Pre-launch checklist + KS approval
5

Module 5 — Launch + first 30 days

9 lessons · ~75 min

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  1. 01Launch day playbook (first 48 hours)
  2. 02PWL + editorial — why it matters
  3. 03The 100% funded moment (green bar ritual)
  4. 04The mid-campaign slump (days 8–20)
  5. 05Cross-promotion with other creators
  6. 06Post-launch ads (retargeting, LAL, scaling)
  7. 07PR + press outreach — realistic returns
  8. 08Cold email marketers pitching you
  9. 09Managing your community
6

Module 6 — Fulfilment — the module nobody else teaches

10 lessons · ~90 min · The wedge — no other course covers this

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  1. 01Late pledges (BackerKit vs KS vs Gamefound)
  2. 02Backer surveys + address collection
  3. 03Manufacturing — sourcing, MOQs, red flags
  4. 04Finding a supplier in China
  5. 05What an OEM is + why they work best
  6. 06MOQ negotiation + supplier expectations
  7. 07Shipping, duties, VAT (international reality)
  8. 08Delayed campaigns — how to communicate
  9. 09Post-KS selling (Shopify, InDemand)
  10. 10Handling refund requests
7

Module 7 — What comes next

5 lessons · ~40 min

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  1. 01Your second campaign
  2. 02When to hire an agency vs stay DIY
  3. 03The agency con
  4. 04If your campaign fails
  5. 05Creator profile as a long game

Say yes if

This course is for you.

  • You're planning your first Kickstarter in the next 3–12 months
  • You've been quoted £5,000–£15,000 by an agency and want to know if it's worth it
  • You've read the book and want the slides, templates and worked examples
  • You want the fulfilment side covered — MOQs, shipping, VAT, refunds — not just "how to fund"
  • You prefer watching someone walk you through the actual Kickstarter platform over reading a PDF

Say no if

Wrong course.

  • You want done-for-you — buy the £5,000 launch package instead
  • You've already launched 2+ campaigns and know the mechanics — book a £60 call for the specific stuck bit instead
  • You're launching software, a service, or a pure consumable — Kickstarter isn't for you, and this course won't change that
  • You want a guarantee of funding — nobody honest offers that; walk away from anyone who does

Why this course exists

Every other Kickstarter course stops at "funded".

10 lessons on fulfilment. LaunchBoom, CrowdCrux, Angela Yu — every big course ends when the campaign ends. Module 6 of this one starts there: manufacturing, MOQs, supplier vetting, international shipping, VAT, delays, refunds. The bit where most creators quietly implode is the bit I actually teach.

Filmed live from a campaign in prep. Every lesson is recorded while I'm mid-prep on my fourth Kickstarter (REEFill, March 2027). It's current. The mistakes are current. The platform screenshots are 2026, not 2019.

Zero agency referral fees. Most courses are secretly funnels for a £15k agency. This isn't. If I recommend a tool, it's because it works — not because they pay me.

Complete platform walkthroughs. Four dedicated lessons walking through Kickstarter's actual creator UI — Story, Rewards, People, Promotion. What every button does, in the order you'll hit them.

FAQ

Honest questions, honest answers.

When does the course go live?+

It is live now — 3 lessons are already recorded and available immediately after purchase. The remaining 61 lessons land over the next 3 weeks. Buy at £199 and you get instant access to what exists plus every new lesson as it drops. Price rises to £249 when the course is complete.

What's the difference between the book and the course?+

The book is the theory — read it in a weekend. The course is me walking you through the execution, with real slides, worked examples, and platform walkthroughs of Kickstarter's actual UI. Same author, same voice, different depth. Buy the book if you're self-directed; buy the course if you want to watch someone do it.

How is this different from LaunchBoom, CrowdCrux or Angela Yu's Udemy course?+

Three ways. One — I include 10 lessons on fulfilment (manufacturing, MOQ negotiation, VAT, refunds). Every other course stops at "funded". Two — I don't take agency referral fees, so I recommend what actually works, not what pays me. Three — every lesson is filmed while I'm mid-launch on my own fourth campaign (REEFill, March 2027). It's current, not 2019 theory dressed up.

Do I get lifetime access?+

Yes. Buy once, keep forever. Every future update (new lessons, refreshed platform walkthroughs, new case studies) is included. If Kickstarter changes their UI in 2028 and I re-record Module 4, you get it.

What if I hate it?+

14-day no-questions refund. You can watch every lesson, decide it's not for you, ask for your money back. Nobody has asked so far, but the policy stands.

Can I upgrade to done-for-you consulting later?+

Yes. If you buy the course, the £249 comes off the £5,000 done-for-you fee if you upgrade within 12 months. Same for the £750 coaching programme.

£199. Instant access. Full course in 3 weeks.

3 lessons available immediately. Remaining 61 delivered over the next 3 weeks as they film. Buy now at £199 — price rises to £249 when the course is complete.

Buy now — £199

Prefer the book first? Chapter 1 is free.