Free · Chapter 1
The book I wish I'd read before I launched Lifelong on Kickstarter.
Chapter 1 · Free Sample
The book I wish I'd read before I launched Lifelong.
Adam Webb
adamwebb.pro
Read it as it is written
The Book
Everything I have written so far, in one PDF. Other chapters coming soon — you get each one free as it lands, and every revision after that.
The Course
64 video lessons. Everything in the book plus 55 more lessons and worked examples — including 10 lessons on fulfilment no other course teaches.
Or read the free Chapter 1 first, then book a £60 call and put it to your own campaign.
Personal campaigns launched
Clients coached to launch
Raised across those campaigns
Live campaign in prep (REEFill, Mar 2027)
What's in the book
I'm writing the book in public, one chapter at a time. Every subscriber gets the finished PDF as it grows. Here's what's coming.
Should you even launch?
Available now
Honest economics — the maths agencies skip
Available now
Twelve weeks — the honest pre-launch timeline
Drafting
The email list — the single biggest lever
Coming
Setting your goal — the Maradona rule
Coming
Why 48 hours decides the campaign
Coming
The reservation funnel — the £10k agency trick
Coming
The swipe file — study 20 funded campaigns
Coming
Make your page pop — GIFs, not walls of text
Coming
The video
Coming
Story arc — why now, why you, why Kickstarter
Coming
Rewards and pricing
Coming
Add-ons — the 30% nobody talks about
Drafting
Launch day
Coming
Projects We Love + Kickstarter editorial
Coming
First 48 hours — tactical execution
Coming
Day 14 rescue
Coming
Updates + backer comms
Coming
Paid ads
Coming
Fulfilment
Coming
International operator's edition — VAT, IOSS, cross-border freight
Coming
Campaign to brand
Coming
Teardowns — Pnut, Canairi, FLYTE, Coolest, Lifelong
Coming
Why campaigns fail
Coming
When not to launch
Coming
Why this one is different
It's written by someone who actually launched a campaign this year. Not an ex-agency guru whose last hands-on launch was 2019. I'm mid-prep on my fourth Kickstarter (REEFill, March 2027). Every mistake in this book is live-fire, current, mine.
It's global — with the details other guides skip. Most Kickstarter guides pretend the world is US-Amazon-Stripe-USD. This one covers what actually happens when you're launching from London, Berlin, Sydney, Toronto or anywhere else — VAT, IOSS, cross-border shipping, multi-currency Stripe, EU thresholds — right alongside the core playbook.
It says "don't launch" when that's the honest answer. Chapter 1 tries to talk you out of it. If you're still in after reading it, the rest is the playbook. If not, you've saved yourself six months and £15,000.
The funnel is on the tin. Yes, there's an upsell path — free Chapter 1, €9 full book, £199 course, then higher-ticket consulting. That's it. Every price is public, nothing is behind a discovery call, and if Chapter 1 is all you ever need, you never pay a penny. The dishonest bit isn't running a funnel — it's hiding one behind fake "free strategy calls".
FAQ
Chapter 1 is genuinely free. No credit card, no upsell, no discovery call. Sign up, the PDF lands in your inbox. New chapters land the same way as I finish them.
The complete PDF is €9 — one-time payment, instant download. Every future revision is included free. You can also read it chapter by chapter for free by subscribing to the email list — but if you want the whole thing today, €9 gets it in your hands in seconds.
First-time Kickstarter creators launching a physical product, anywhere in the world. It covers the core playbook every campaign needs, plus the international details — VAT, IOSS, cross-border shipping, multi-currency Stripe — that most US-focused guides quietly skip.
Roughly one email a week — a new chapter, or an honest field note from the campaign I am currently prepping (Lifelong REEFill, March 2027). No sequences, no drip funnels, no upsell blasts. Unsubscribe with one click any time.
Yes. Official Kickstarter Expert Partner. Three campaigns launched myself (£500k+ raised), 30+ more consulted on (£3M+ raised). Full detail at adamwebb.pro/hire-kickstarter-consultant.
The first chapter asks the question most Kickstarter books won't — should you even launch. It is free, and it is the honest version.
A book can only tell you what is generally true. An hour on a call tells you what is true about your product, your goal and your list — and you leave with the three things to do next.
Sixty minutes, on Zoom, refundable up to 24 hours before. No discovery call, no pitch — the hour is the work.
