Fourteen designed pre-launch emails, written, with the schedule to send them on. Put your product name, prices and launch date in once and they fill themselves in. Then copy the HTML straight into Klaviyo or Mailchimp.
Why this exists
Most creators spend months and real money building a pre-launch list, then email it twice. Once when someone signs up, and once on launch day. By then the person opening it has no memory of signing up, no idea what the product is, and no reason to move in the first hour.
That first hour is not a vanity metric. A campaign that clears its goal in the opening day gets ranked, picked up and trusted; one that crawls to thirty per cent in week one rarely recovers. The pledges that make it happen come from people who already knew the date, the price and the product before you sent a link.
Everybody knows they should be emailing the list. Almost nobody knows what to say, how often, or what the email should look like.
What you get
Half of it is a guide: what to send during the long stretch before the countdown, how the final weeks run, what your list has to know about launch day. The other half is the templates themselves.
Confirms what they joined, and gets the Kickstarter follow
Why the product should exist, before you ask anyone to want it
Proof you are actually making something
A real vote — people who choose turn up when it launches
A day, a time, and an add-to-calendar link
After this nobody has an open question about what it is
The early-bird number, and exactly how limited it is
Everything they get, in one place, before the countdown goes short
Presence, not persuasion — send it only if your list wants the push
The shortest email in the sequence, and the one to keep if you send just one
The only one you should not skip. One line, one button, nothing in the way
To everyone who saw day one and did not act
A real deadline, used once
The second biggest revenue window after day one
How it works
Product name, your one-line USP, launch date and time, early-bird price, retail price, how many units, delivery month. Every one of those drops into all fourteen emails automatically. Add your logo, three colours and a font and they come out looking like your brand, not like a template.
Two, three or four-week countdown — the schedule re-times itself to whichever you pick. Every email has its own Send toggle, so you send the ones that suit your campaign and switch off the rest. Klaviyo, Mailchimp or something else, which sets the merge tags so your unsubscribe link actually works.
Each template tells you exactly what its photograph should show and what size to export it. Paste the image URL in, hit Copy HTML, and paste that into your email tool's code view. Preview every email on desktop and phone before you do.
Why they look like this
This is what makes crowdfunding email different from every other kind. A retail brand emails people about a product they can already picture. You are emailing people about an object that does not exist yet, and the only way they can want it is to see it.
So every email leads with a picture and carries the argument underneath it. Which also gives you the test for whether an email is worth sending at all: if there is no new image in it, there is no reason to send it.
What the sequence will not do is let you design the whole email in Canva and export one tall JPEG. It looks great in Canva and breaks in inboxes — images are blocked by default for a good share of recipients, who then open a blank email, and a message with no real text in it trips spam filters. Canva makes the picture. The template makes the email.
Questions
No. All fourteen are written, and your product name, prices, launch date and delivery month drop into them automatically from one setup panel at the top. You can send them exactly as they are. Anything you have not filled in stays visible as [LIKE THIS] so you can see what is still missing rather than emailing a gap to your list.
Both. I have pasted a template into each and checked how it renders. You pick your platform at the top and the merge tags are written for it, which matters more than it sounds: the unsubscribe link and the first-name tag use different syntax in each, so a Klaviyo template pasted into Mailchimp would show raw code to your subscribers. In Mailchimp the option is Code your own; in Klaviyo it is Switch to HTML editor, behind the three-dot menu at the template step. There is a third setting for Brevo, MailerLite, ConvertKit and anything else with a code view.
You set your logo, three brand colours and a font once, and all fourteen emails re-render in them as you type. If you want to go further the HTML is plain and commented, so a developer can edit it — but the point is that you should not need one.
Choose a two, three or four-week countdown and the schedule re-times itself. The same emails go out, closer together.
No. Every email has a Send toggle, and only the launch email itself is one I would argue you should not skip. The 48-hour and 24-hour reminders in particular are a judgement about your own list: send both if the early-bird tier is genuinely limited and people have been waiting months, send just the 24-hour one if you are unsure, or send neither and let launch day do the work. One good email beats three that wear people out. A switched-off email stays on the page with a line through it so you can see what you decided against.
No, but you do need images — these are picture-led emails, because you are selling something nobody has seen yet. Every template tells you exactly what its photograph should show and what size to export it, and most of them reuse the same few Canva files with the text swapped. Four images carry the whole sequence.
One every two weeks. Monthly is long enough for people to forget they signed up; weekly means you run out of real news by week six and start padding, which is what actually kills a list. Four of the fourteen templates are built to rotate through that long stretch, so there is always something to show.
Yes, along with the launching-soon page build, the campaign page skeleton, the launch checklist and the agency database. If you are already a coaching client you have it — check your welcome page for the code.
There is a section on exactly that, because it happens on most campaigns. The short version: tell them as soon as you know, give the real reason with a photograph of it, name a new date and move it only once. A list forgives one honest delay with evidence in it.
Kickstarter's audience, the agencies and the ads all arrive after you have proved the campaign works. The first hour is yours alone.
Get the sequence · £49Free with the £750 coaching programme.
