Press one button, paste it into your Kickstarter story editor, and edit it down. 23 sections in the order I actually use, 28 picture slots that each say what to make, and every paragraph already filled to the length it should be.
Editing something is far easier than starting from nothing. That is the entire idea. You are never looking at a blank box.
People agonise over sentences and then put the rewards eight screens down, forget to say who the product is for, and never show the thing working. The order matters more than the prose, and the order is the part nobody teaches.
This is the running order behind two campaigns of mine. Lifelong Deo 1.0 raised €354,210 from 3,406 backers. Deo 2.0 raised £53,000. It is what I use, not something I have theorised about.
The other thing those pages have in common is the ratio. Deo 1.0 ran 79 images against about 3,100 words; Deo 2.0 ran 99 images and 18 GIFs against 2,500. A Kickstarter page is a deck, not an essay — and this template is built that way, roughly a hundred words a section with a picture carrying the rest.
Every section below arrives with its heading, its picture slots and its paragraphs already in place. Six are marked optional, and each one says why it might not be yours.
Risks and Challenges is not on the list because Kickstarter collects it in a separate required field, and the template tells you so.
It does not contain the graphics. Kickstarter strips images out of anything you paste — from a file on your computer or from a website, I tested both — so every picture has to be uploaded by hand no matter who made the template.
What you get is 28 slots that each tell you exactly what to make and why it earns its place. If you want the images designed too, that is the next thing I am building, and buyers of this will hear about it first.
A page at its own link holding a complete Kickstarter story with the words and pictures taken out. 83 blocks: 23 section headings, 28 labelled picture slots and 32 paragraphs of dummy text sized to show how long each one should be. You press one button, paste the lot into your Kickstarter story editor, and edit it down.
No, and I would rather say so here than after you have paid. Every picture slot tells you what to make, what format, what size and why it earns its place — but you make the image. Kickstarter strips images out of anything you paste, from any source, so they have to be uploaded by hand whatever I do. A set of editable templates for the 28 slots is the next thing I am building.
Because a blank box is the hardest thing to write into, and because the length of a paragraph is a decision most people get wrong. Every paragraph is filled to the length it should be — two lines, three, four — so you are editing something rather than staring at nothing. Deo 2.0 raised £53,000 on about 2,500 words in total. Short is the point.
Two campaigns of mine and a reading of what other funded pages actually do. Lifelong Deo 1.0 raised €354,210 from 3,406 backers; Deo 2.0 raised £53,000. It is the order I use, not one I have theorised about.
Six sections are marked optional and each says why it might not be yours — not every product solves a problem, most have no ingredients to list, plenty have no press to show. Delete what is not true for you. A padded section costs you more than a missing one.
No. It is a page with a copy button, because the whole point is getting the structure into Kickstarter in one paste. It prints if you want it on paper while you write.
Yes. It is a link you keep, and there is nothing in it tied to a single project.
23 sections, 28 picture slots, every paragraph sized. One paste and your campaign page has a shape.
Get the template · £39Or free with the £750 coaching programme.
