A "launching soon" page, a paid VIP funnel, and a referral ladder — live in under 3 seconds.

A one-page website you point to before your Kickstarter goes live. It has your product tagline, a background image, a big 'sign up for early bird discounts' email field, and nothing else. The point is to collect email addresses of interested backers so that on launch day you can email them and hit 30% of your goal in the first hour — the number that gets you into Kickstarter's Projects We Love and the discovery algorithm.

Launch day is decided a week before launch day. Campaigns that hit funding fast get pushed by Kickstarter's algorithm; campaigns that limp in past a slow first 24 hours rarely recover. The only reliable way to hit a fast opening is a list of pre-launch subscribers who've said 'yes, notify me' — and you can't build that list without somewhere to send people. The landing page is that somewhere.

Three connected pages, not one. First, a hosted launching-soon page at launch.adamwebb.pro/<your-slug> with your tagline, early-bird offer line, background image and email capture. Second, a VIP reservation page that upsells those signups to a small refundable deposit — paid into your own Stripe account, in £/€/$/A$/kr, so the money is yours from the moment it lands. Third, a referral reward ladder — every single person who signs up gets their own invite link, whether or not they paid a deposit, and unlocks rewards you define as friends join. Plus a weekly CSV of every signup with referral attribution. You fill in a short intake form after payment and hit publish; the page is live in under 3 seconds.

Not on the £200 tier. You get launch.adamwebb.pro/<your-slug>, which is a working URL you can put on business cards, Instagram bios, Pinterest, Reddit posts, and Facebook ads without any warnings. If enough people ask, I'll add a custom-domain option for an extra fee, but at £200 the point is to stop stalling and get pre-launch signups today.

Not on the £200 tier. Emails land in a database and I forward you a CSV every Monday morning — good enough for 90% of campaigns and zero setup for you. If you specifically need a real-time Mailchimp or Kit sync, that's a separate paid add-on (£150 one-off). Say the word after purchase.

The publish itself is under 3 seconds — that's the moment your URL goes live. Filling in the intake form (slug, tagline, offer, background image, optional logo, your email) takes 2-3 minutes. So roughly 3 minutes from payment to a live URL. No back-and-forth with me needed.

That's a different service — see the Done-for-You Kickstarter package for full campaign builds, or the Kickstarter Video Service for the film. The £200 covers the pre-launch funnel only: the wait-list page, the VIP reservation page and the referral ladder. It's the part every campaign needs and most founders keep putting off because they don't want to learn Squarespace.

Yes — your confirmation email includes a private edit link. Open it anytime to change your tagline, offer line, background image, logo, or notification email. Changes go live the moment you hit save. Keep the link safe, it's the only way in.

A high-resolution product photo works best — ideally 1920×1080 or larger, JPG or PNG. Lifestyle shots (your product being used) beat pack shots. If you don't have one yet, a moody flat-lay of the product on a coloured surface works fine as a placeholder. Video backgrounds aren't supported yet.

No — most people who buy this don't yet. That's the point. The landing page is what you use in the weeks (or months) before your Kickstarter is ready, to build the email list you'll launch to. You can put up the landing page before you've even locked your pricing.