Kickstarter Video Build · £3,000 flat
Script and creative direction by me — an official Kickstarter Expert Partner. Filming and edit by a vetted partner videographer. Delivered launch-ready in 4–8 weeks. Founder-friendly flat fee; no percentage of your raise.
Direct video purchase available via homepage after we've scoped fit.
What you get
Kickstarter's winning videos all follow roughly the same shape: first five seconds hook the scroller, product working within twenty seconds, the maker on camera by forty, the ask by ninety. Sixty to ninety seconds total. Making that shape happen well is the job.
You bring the product, the working prototype, and access to a filming location if you have one. I bring the plan and the crew.
Two-page concept covering hook, structure, tone, key beats.
Every line of narration, on-camera dialogue, transitions.
Precise list of what needs to be captured — product shots, b-roll, hero footage, cutaways.
On the shoot (remote or in person), keeping the video on brief and the brand tone consistent.
Partner videographer handles the camera work, sound and edit. Coordinated by me end to end.
One structured revision pass after first edit. Further changes possible but priced separately.
Why the split
Kickstarter videos live and die on two things: strategy (what to say, in what order, to convert) and craft (the actual filming and edit). They're different jobs. Very few people are great at both.
I'm the strategy person. I've launched enough Kickstarter campaigns to know what a first five seconds needs to do, how to structure the story so backers stay past thirty seconds, and how Kickstarter's editors read a video when deciding on Projects We Love.
The videographer is the craft person. They know cameras, sound, lighting, edits and colour. That's their job.
Solo consultants filming their own client work produces amateur output. Solo videographers who don't know Kickstarter produce beautiful videos that miss the strategic marks. Splitting the roles is honestly the right answer, and £3,000 puts you at a fair price for both.
FAQ
Mine is £3,000 flat — script and creative direction by me, partner videographer films and edits. Comparable freelance video work runs £1,500 for a rough one to £15,000 for an agency production. £3,000 sits at the point where the video genuinely helps you fund, without being a raise-eating agency price.
Concept development, full script, shot list, creative direction, coordination with a vetted partner videographer, one round of revisions, and delivery of a launch-ready video for your Kickstarter page. What isn't included: actor or model fees (rare on product campaigns), overseas travel, and post-launch social media edits.
Under three minutes as a rule. Sixty to ninety seconds is the sweet spot for most product campaigns — long enough to show the product working and the problem it solves, short enough that backers actually watch it through. The first five seconds have to earn the next ten. That's where most Kickstarter videos die.
The product working (real footage, not just renders), the problem it solves, who's making it, and why now. In that order roughly. Kickstarter's editors specifically look for videos that show the maker on camera — it's a trust signal. Everything else — b-roll, music, animation — is polish on top of those four elements.
No. I script it, direct it, and coordinate the shoot. A vetted partner videographer handles the camera work and edit. I've tried the alternatives — solo videographers who don't know Kickstarter make beautiful videos that don't convert; solo consultants filming their own client work produces amateur output. Splitting the roles is the right call.
You can launch without one, but campaigns with videos consistently outperform campaigns without. Kickstarter's own data has historically shown funded projects are more likely to have videos than unfunded ones — sometimes cited at 80%+ of successful campaigns using video vs 40% of unsuccessful. Worth confirming against current Kickstarter figures, but the direction is stable.
Yes — the £3,000 gets you script + creative direction only if you want. In that case the price drops (get in touch on the strategy call, I'll be honest about what's fair). Most founders don't have a videographer they trust, which is why the default is the partner arrangement.
Four to eight weeks from kick-off to delivery. Concept and script take two weeks, filming one week (dependent on your product being ready), edit two weeks with revisions. Ideally start eight weeks before your target launch date so the video is done well before the pre-launch push begins.
Yes — those are the categories where the service works. Product design, hardware, tech, tabletop games, homeware, consumer goods. Software and services don't fit — those categories rank differently on Kickstarter and video plays a different role. Food and supplements I don't do.
Yes — the £3,000 Video Build stands alone. You don't need to also buy the £5,000 Done-for-You. Many founders buy the video with a strategy call thrown in, do the rest of the campaign themselves. Whatever combination makes sense for what you're actually stuck on.
Start with a £60 strategy call — we scope your product, your timeline, and whether the £3,000 video is the right buy vs building it yourself.
